Tips to Improve Your Professional Product Photography Skills
Commercial photography, also known as professional product photography is the kind of photography that involves taking photos of various types of products like buildings, merchandise, artifacts, landscapes, etc. for commercial purposes. These pictures are used in advertisement, catalogs, books, leaflets, and other similar promo materials.
Basically, Product Photography is used for promoting or selling a product or service and, is thus, different from advertising photography.
To explain further:
1. Product photography helps in Selling a Product
Whereas advertising photography concentrates on a concept or theme and several objects in a single shot, commercial photography focuses only on the product, and aims to show either the design or features of the product. The idea is to make the product the centre of attraction and to encourage customers to purchase it.
2. Professional commercial photography helps in Promoting a Business
In this type a business is taken to be a single product and highlighted in the photo. Some features of the business also can be focused in commercial photography. For example, capturing the building of the company.
3. Professional commercial photography includes Food Photography
In businesses such as restaurants or in culinary sections in magazines, food photography comes into use. The focus of such shots is generally on the food, menu or the venue.
4. Product photography includes Fashion Photography
One of the most sought after types of commercial photography, Fashion photography is used in both ads as well as editorials in magazines. An eg. is catalog photos that highlight the complete detail of clothing.
5. Professional Commercial Photography includes Portrait Photography
This type includes individual and family portraits, wedding photos, etc. which are aimed concentrate on a single person or a group. And while it’s not so easy to count this category as part of commercial photography, it is quite popular and is a service provided by several photographers and outlets.
Suggestions to Improve Your Professional Commercial Photography Skills
Professional commercial photography gives a lot of importance to skill and accuracy, and thus, should be done in a way that it seems professional instead of amateurish.
The following advice can help:
1. Appropriate Lighting
As applicable to other categories of photography, the correct type of lighting is very important to a gainful commercial photography. It’s important in order to highlight the best of the product, and improper lighting can create bad effects like shadows and reflections that can destroy the photo.
You might contemplate making use of strobe lighting or control the camera shutter to make use of the lighting.
2. Create Great Setup
A successful commercial photographer knows the importance of creating the perfect atmosphere for the object in focus depending on the surrounding conditions. For example, there are times when minimalist shot is the best choice while at other times a more dramatic shot having bold light and colors can be more impactful. And therefore, creating the correct atmosphere can lead to a great picture.